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The search engines and WordPress have a mutual love of each other and that’s why the search engine gives WordPress sites more love than sites that run on another content platform. All webmasters know and understand (as do IMers) that building a site on the WordPress content platform gives you an automatic upper hand in terms of beating your competitors at SEO. However, in order to make your WordPress blog give the best results and achieve high rankings, it’s important that you first optimize it for better performance, so that you are able to reap long term results when it comes to driving organic search traffic.

Create Amazing Content: Believe it or not, lots of WordPress sites are lacking in this area and it loses them points with the major search engines. If you want to grab the attention of the search engine spiders you need to impress them in every way possible while also getting as many good backlinks as you can while also creating fantastic valuable content. Even though this isn’t very hard to do, not many actually apply it. If you want to get as much as possible from your WordPress site, you need to work on your content and make it as good as you can.

Focus on One Topic: Right now, a lot of WordPress blogs range in numerous topics. This is not a bad thing.

However, if your intent is to maximize your SEO efforts, then you have to write about only one thing at a time. Then, you should use sub topics to your advantage if you see fit. Why is this so important? First, it will be your visitors who will be responsible for putting new content on your blog by commenting on it. Secondly, there will not be any confusion about what your blog topic is. These key elements will influence the way that the search engines rate your blog.

Do Not Relinquish Link Juice: One thing that you will always see on a lot of WordPress blog is the amount of external links there are in the sidebar.

These links are showing up on every blog post, which means that you are sharing link juice with those external links. This has a lot to do with the SEO on your WordPress blog. If you do not want to see this occur then change the tag on to no follow. This will stop you from sending along link juice. WordPress SEO is a method that will slowly give your blogs better potential and a better appearance where search engines are concerned. But since you’re using a powerful platform like WordPress, the overall returns that you can get from your efforts can be huge. Search engines such as Google love WordPress and will give your blog a better rating. So in order to be certain of a positive outcome, understand the fundamentals before you delve into WordPress SEO and you will achieve a more secure base for viewers down the road.

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